Privacy Policy

Privacy Policy

​Last Updated: March 4, 2026

​1. Introduction

​Welcome to dcsalmonbooks.com and swimmingupstream.co.uk (the "Websites"). This policy outlines how D.C. Salmon ("we," "us," or "our") handles your personal data. We are committed to protecting your privacy in compliance with UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

​2. Data Controller

​The data controller responsible for your personal data is:

D.C. Salmon

Email: hello@dcsalmonbooks.com

​3. Information We Collect

​A. Personal Information (Voluntary)

  • ​Newsletter & Marketing: Names, email addresses, and country of residence provided via MailerLite or BookFunnel.
  • ​Advance Reader Copies (ARCs): Information provided for ARC team participation.
  • ​Communications: Information provided via contact forms or blog comments (Blogger).

​B. Automatically Collected Data

  • ​Analytics: We use Google Analytics 4 to track performance and reader interests. This data is anonymized and helps us understand our UK and international audience.
  • ​Affiliate Tracking: When you click on an affiliate link (e.g., Amazon), a third-party cookie is placed on your device to track the sale for commission purposes.

​4. Cookies and Tracking Technologies

​We use cookies to enhance your experience and analyze traffic.

  • ​Essential Cookies: Necessary for the Websites to function.
  • ​Analytics Cookies: Provided by Google Analytics to help us improve our content.
  • ​Affiliate Cookies: Third-party cookies from Amazon.co.uk and other retailers that track qualifying purchases. These typically last for 24 hours to 90 days.
  • ​Management: You can manage or disable cookies through your browser settings or our on-site cookie banner.

​5. Third-Party Service Providers

​We use trusted third parties to manage our services. We recommend reviewing their individual privacy policies:

  • ​Webador: Hosting for dcsalmonbooks.com.
  • ​Blogger/Google: Hosting and comments for swimmingupstream.co.uk.
  • ​Google Analytics: Traffic and performance statistics.
  • ​MailerLite: Email marketing and newsletter distribution.
  • ​BookFunnel: Secure delivery of digital books.
  • ​Ko-fi: Support platform and shop for signed editions.

​6. Affiliate Disclosure (UK Compliance)

​D.C. Salmon is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.

  • ​As an Amazon Associate, I earn from qualifying purchases.
  • ​This does not affect the price you pay.
  • ​Links to my own books lead to external retailers where I receive a royalty for sales.

​7. Your Rights (UK GDPR)

​Under UK law, you have the right to:

  • ​Access, correct, or delete your personal data.
  • ​Object to the processing of your data.
  • ​Withdraw consent for marketing at any time via the "unsubscribe" link in our emails. To exercise these rights, contact us at hello@dcsalmonbooks.com.